We Are Wining – Demand For Non GMO Is Increasing
Demand for non GMO products has been increasing over the years and retailers have taken notice and are devoting more and more shelf space to non GMO products.
The butterfly symbol (non GMO) is appearing everywhere. It started with the smaller retailers, but it seems the big box stores have taken notice and we are seeing shelf space in these stores for non GMO products as well.
The Butterfly Lands on Private Label Products
This demand for clear labeling has reached store-brand products as well. According to a 2015 Consumer Reports supermarket study, 65 percent of shoppers surveyed said they buy store brands whenever they’re available. Growing numbers of retailers across all channels have opted to introduce natural and organic in-house lines.
Taking their commitment to ingredient transparency even further, retailers (conventional, crossover, and otherwise) are increasingly choosing to source and certify select private label products as Non-GMO Project Verified. For example:
- O Organics by Safeway/Albertsons
- Simply Balanced by Target
- Kirkland Signature by Costco
- SimplyNature by Aldi
- Wild Harvest by SuperValu
With 40 percent of consumers depending on non-GMO labels to guide their shopping decisions, more than 3,000 brands have verified more than 50,000 products, representing more than $26 billion in annual sales. As a result, record numbers of mainstream brands are making “non-GMO” integral to their identity and a diverse community of mainstream retailers are, fittingly, stepping into the natural products arena.
More Stores, More Choices!
Inspired by two grocery stores (The Natural Grocery Company in Berkeley, California and The Big Carrot Natural Food Market in Toronto, Ontario) in 2007, the Non-GMO Project Verification mark can now be found in almost every grocery store in the United States and Canada. Beyond grocery, the now iconic butterfly verification mark can also be found in small convenience stores, gas stations, airports, cafeterias, and most other places where packaged foods are sold. The Non-GMO Project’s Retailer Program, a program that supports and promotes retailers committed to providing consumers non-GMO choices, has grown to include more than 14,000 stores throughout the US and Canada in 2018.
The next time you go shopping keep an eye open for the butterfly symbol. I’ll bet you’ll be surprised at how many products there are on the shelves.
Featured image came from the source article.
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